NASTAR taps YULLR to Bring AI-Powered Race Videos to Racers

NASTAR taps YULLR to Bring AI-Powered Race Videos to Racers

Ski racing is about precision, speed, and the thrill of the clock, but it’s also about reliving those moments that make every run unforgettable. This winter, those moments will become easier than ever to experience and share, thanks to a new collaboration between YULLR and NASTAR, the world’s largest recreational ski and snowboard race program.

Through this collaboration, YULLR has been named the Official Video Provider of NASTAR, bringing together NASTAR’s trusted race network and YULLR’s AI-driven video-capture technology. The result is a seamless new experience for racers, families, and coaches - one where every turn, every finish, and every personal best can be viewed, analyzed, and shared almost instantly. Plus, all NASTAR racers receive an exclusive 50% discount on any YULLR subscription plan, making it even easier to access all the great content.

Revolutionizing Ski Racing with AI and Real-Time Video

Founded in Jackson, New Hampshire, YULLR is redefining how mountain sports are captured and experienced. The company’s cutting-edge AI skier detection system automatically identifies racers as they enter the course, tracks them across multiple camera angles, and stitches those clips together into a smooth, professional-quality video - no manual editing required.

Each video is synced with official Live-Timing.com data, giving racers a complete digital record of their performance. Whether viewed on the YULLR platform, shared with friends, or replayed on resort screens, every clip captures the energy and precision of race day in real time.

“NASTAR has been the foundation of recreational ski racing for decades, and this partnership represents a major step forward in connecting racers’ performance with high-quality video,” said Peter Zawadzki, CEO and Co-Founder of YULLR. “We’re capturing every run automatically to help racers improve and stay connected to the sport they love.”

Directly Integrated into NASTAR Events

Beginning this season, YULLR will be fully integrated into NASTAR events at participating resorts across the Northeast. Racers can easily access their videos directly from the event results page, streamlining the process and making it simple for athletes and families to view and share their race footage.

YULLR offers several subscription levels, including a free tier that lets new users explore the platform and access select event videos at no cost. Paid memberships unlock full-length HD videos, downloads, and extended archives - giving racers more tools to review performance and track progress over time. As a special benefit, NASTAR racers can enjoy a 50% discount on all YULLR subscription plans, providing affordable access to premium features like enhanced video quality and long-term video storage.

Bringing the Energy Back to the Lodge

YULLR’s technology isn’t just enhancing the racer experience - it’s transforming the atmosphere at the mountain. Many YULLR-equipped resorts now feature live race simulcasts in their lodges, letting families and spectators watch the action in real time. The result is a more vibrant, connected race-day experience that engages everyone on the hill, not just those in the start gate.

“This collaboration with YULLR brings an exciting new dimension to NASTAR racing,” said Geoff Elder, Co-owner of NASTAR. “Video and live timing are two key touchpoints for racers, and YULLR’s technology makes it easier than ever for athletes and families to relive and share their runs.”

Growing Fast Across the Northeast

YULLR is currently live at Cranmore, Waterville Valley, Pats Peak, Ski Ward, and Wachusett, with several more New England mountains being finalized for the 2025–26 season. Each new resort adds to a growing regional network that connects racers, families, and coaches through real-time video and digital engagement tools.

“As a lifelong racer, I’ve seen firsthand how video feedback can transform development,” added Sean Doucette, CTO and Founder of YULLR. “By pairing our AI video with live timing and real mountain environments, we’re giving recreational skiers access to tools once reserved for elite-level programs.”

While YULLR’s current footprint is focused on the Northeast, the company plans to expand outside the region next season, bringing its platform to more NASTAR resorts and race programs across North America.

The Future of Connected Ski Racing

The YULLR–NASTAR partnership marks a pivotal step toward a more connected and engaging future for ski racing. By blending advanced video technology, live timing, and athlete analytics, YULLR is helping evolve how racers, families, and resorts experience the sport - both on the hill and off.

To learn more about how your mountain can join the YULLR network and bring video capture to your NASTAR program, visit www.yullr.com or contact support@yullr.com.